HandHeld Entertainment Names Hollywood Veteran as Its Vice President of Business Development

Digital Media Pioneer Joins HandHeld Entertainment Executive Team, ZVUE

San Francisco, CA March 10, 2005 -- HandHeld Entertainment today announced that Hollywood veteran Larry Gitlin has been named vice president of business development.

Gitlin is an industry-acknowledged expert in motion picture and broadcast television production, digital media delivery and content acquisition. He produced and line produced more than a dozen films and TV shows in Hollywood, and worked on projects including, "The Mighty Morphin Power Rangers," "Hell Hunters" and "Firearm." During the past eight years, Gitlin turned his attention to digital media, building revenue-generating businesses from streaming media, digital downloading and Telco-Video Carrier Services. Gitlin has been involved in many Internet firsts, including both directing and producing single and multi-camera webcasts for the Emmy's and Golden Globe Awards, and was among the first to use the Internet as a syndication model for broadcast TV shows.

"Larry's thorough knowledge of digital, packet-based developmental technology makes him a vital part of HandHeld Entertainment's strategic direction," said Jeff Oscodar, chief executive officer of HandHeld Entertainment. "Not only is he comfortable with complex technology languages of today, but he's also an active business participant in some of the most robust product groups in the current technology landscape."

Gitlin is considered one of the pioneers in the digital media industry as a leading contributor and design/system integrator, a background HandHeld Entertainment expects will benefit the ZVUE(TM) personal media player. For more than 15 years Gitlin has gained experience in advanced strategic business development, product development, sales and operations and has a specialty in digital media, motion picture and broadcast television, as well as wireless and advanced telecommunications products including advanced DSL, Wi-Fi and PON/FTTX.

Most recently Gitlin served as a core member of Qwest's Corporate Business Development group, launching an electronic media delivery product suite trial at Qwest for the entertainment industry. He also co-created a comprehensive security business proposal within Qwest for enterprise and government channels that utilized a broad range of IP-based network applications, SSL architectures, DIA, VoIP and local-loop access.

"Personal digital entertainment is exploding, and HandHeld Entertainment is making it even more personal by working toward a complete portable media experience," Gitlin said. "I am thrilled to be working with such a great group of people."

About HandHeld Entertainment
HandHeld Entertainment was formally created in February 2003 to fill the gap in the portable electronic entertainment industry left open by the absence of affordable full-color hand-held personal video players. Led by an experienced team of seasoned professionals, HandHeld Entertainment is on track to become the foremost provider of digital audio/video media content and the hardware necessary to view it. For more information, visit www.hheld.com or call 415-495-6470.

HandHeld, HandHeld Entertainment and ZVUE are each trademarks of HandHeld Entertainment, Inc.

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