NEW YORK - It's been
impossible in recent months to go anywhere near the Web without running across
a pop-up advertisement for the X10 security video camera.
Of course, the visual cues in the ads--there's
usually a smiling, scantily clad model involved--tend to suggest the cameras
are intended for a more prurient use than watching an empty house. But that
doesn't mean the security camera business isn't a serious one, particularly in
a country on the defensive against terrorism. If it's not already apparent
that the use of security cameras is on the rise, it soon will be.
Companies involved in all manner of security
practices, from biometrics to surveillance cameras, are seeing an increase in
business and interest in their stock. One example is Armor Holdings (nyse:
AH -
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people), a Jacksonville, Fla.-based company that manufactures and sells
security products such as body armor for law enforcement agencies. Its stock
sold for $14.30 per share on Sept. 10, but jumped to $19.92 on Sept. 17, the
first day the markets were open after the Sept. 11 terrorist attacks. Since
then it has priced above the $25 mark, before settling in the $21 range.
It's no surprise that an established electronics
company like Sony (nyse:
SNE -
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people) has updated its line of surveillance cameras and recording
devices, given the surge in interest.
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Sony's security cameras: no pop-up ads |
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Last week Sony released two cameras, the color
SSC-MX13V and the black-and-white SSC-C13V. Each camera is only 5 inches in
length, making them an alternative to larger cameras. The company is
positioning the cameras for use in places such as lobbies, corporate offices
and convenience stores, but considering their prices--the color camera sells
for about $360, while the black-and-white version sells for about $290--home
use is not out of the question.
Both use a technology that Sony calls Super HAD. It
allows for capturing clear images in low-light conditions by placing a tiny
lens over each pixel of the charge-coupled device, which is a type of computer
memory charged by light.
The cameras also have a backlit compensation
technology that allow them to compensate for conditions when light is
reflecting into the lens in such a way that it would normally distort images
of any object between the camera and the light source. That means that if a
bad guy walks toward the camera with bright car headlights shining behind him
in a parking lot, the camera is able to adjust and focus on him.
Alongside the cameras, Sony has launched a hard-disk
recorder that works with existing security camera systems. The HSR-X200
contains an 80-gigabyte hard drive and is capable of recording up to 671 hours
of video images shot at a rate of one picture per minute. It also supports
three different types of removable storage media, including Sony's proprietary
memory-stick removable flash cards, CompactFlash, and IBM's (nyse:
IBM -
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people) Microdrive technology. The recorder has a suggested retail price
of $1,950.